Why is it better to hire a Fractional CMO for your brand?

A Fractional CMO gives you senior-level marketing and sales leadership without the cost or ramp-up time of a full-time hire. It fits businesses at a stage where marketing needs fluctuate, where a full-time CMO is not yet justified but ad-hoc marketing is not enough either. Unlike a traditional agency or consultant who hands over a strategy deck and moves on, a Fractional CMO stays embedded enough to actually execute, training sales teams, fixing distribution, and building systems that keep working.

How does an engagement start?

Engagements start with a short introductory call, hosted online via Google Meet, to understand what's actually broken in the business, whether distribution, sales execution, or brand strategy, before discussing scope. Detailed financial and P&L discussion happens in a follow-up call, under an NDA if needed.

★ ★ ★ ★ ½

4.7 LinkedIn Verified

LCCI Registered Member ↗

For Founders And Boards Ready To Scale

Real Growth.
Real Results, On Camera.

25+ YEARS HANDS-ON EXPERIENCE 35+ BRANDS SCALED

Most marketing and brand plans fail on the ground, not on the slide. We specialize in brand turnarounds — working directly with founders and boards to fix what's actually broken: brand strategy, distribution, sales execution, and go-to-market, not just the visual identity. As your Brand Consultant and Fractional CMO, we take engagements from strategy through delivery.

We do not demand trust. We document our results.

See real, on-camera results from the founders and executives we've worked with — covering everything from cross-border market entry and national brand launches, to distribution turnarounds, sales force training, and building marketing teams from the ground up.

↓ WATCH THE CASE STUDIES

Real Clients, Real Results

In Their Own Words.
Hear It From Our Clients.

Hear directly from the executives and founders we've worked with — no scripts, just their experience. These case studies cover everything from cross-border market entry and national brand launches, to distribution turnarounds, sales team training, and building marketing departments from scratch.

Cross-Border Market Entry

Mr. Forest Xian

Regional Market Expansion Lead, Suzhou Royel Technology Corporation Limited

"We came here with our team to explore the marketing and sales business to set up our after-sales service center and provide all the service to our distributors in Pakistan. We are so lucky to know Mr. Sabih Toor, so we have signed a contract for marketing and sales operations in Pakistan."

Led Pakistan Market Entry And After-Sales Setup

Sales Team Development

Mr. Mian Shahid Hasan

Regional Sales Manager, Indus Pencil Industries

"I have been working with Indus Pencil for 14 years. I have served under many different managements in this company, but the extremely friendly environment and the immense learning I got working with Mr. Sabih Toor over the past 2 years is something I could never experience before. His focus on our sales team's skill development is exceptional."

14-Year Indus Pencil Veteran On Sales Team Development

Distribution Network Development

Mr. Shafique Ahmed

Zonal Sales Manager, South Punjab (Indus Pencil)

"I have been working with Indus Pencil Industries for the past 6 years. I have experienced various management styles, but the opportunity to learn under Mr. Sabih Toor has been unmatched. His guidance and support regarding distribution development and sales skill enhancements have drastically improved our regional execution."

On Distribution Network Development And Sales Training

Conflict Resolution & Territory Turnaround

Mr. Rizwan Haider

Zonal Sales Manager, Islamabad Zone, Indus Pencil Industries

"I have been serving as the Zonal Sales Manager based in Islamabad for Indus Pencil Industries. Over the past 6 months, I have learned a tremendous amount from director Sabih Toor—specifically on how to navigate complex conflicts, resolve deep operational problems, and bypass distribution hurdles in my territory."

On Resolving Territory Conflicts And Distribution Hurdles

Brand Launch & GTM Execution

Mr. Faisal Sana

Chief Executive Officer, Tag Ten Footwear Retail

"Mr. Sabih Toor has been a foundational partner who accompanied Tag Ten as a founder member and turned my dream of launching a footwear retail brand into reality. His major contributions span brand ideation, identity creation, brand strategy, marketing, communication, retail network development, and sales. He has a highly resilient approach to solving complex business issues."

On Building A Footwear Retail Brand From The Ground Up

Marketing Team Mentorship

Ms. Namrah Khan

Marketing & Creative Operations Lead, Maahi Developers

"Mr. Sabih Toor, who is our sales and marketing consultant, inducted me into the marketing department. Under his mentorship, I have learned a lot in team leadership, creative and production, content marketing, social media management, lead management, and sales. Thank you for being so nice with me and grooming me as a professional."

On Marketing Team Mentorship And Lead Generation Systems

Track Record

Two Decades.
Real Sectors. Real Scale.

National Launch Execution

Bugatti Apparel & Footwear Launch: As Group Head Brand Marketing at Rafum Group, led the national runway launch for Bugatti Apparel & Footwear at Telenor Fashion Pakistan Week, 2015.

35+

BRANDS SCALED ACROSS SECTORS

Click a sector below to explore brand directories and case studies.

Indus Pencil (Deer) • Nestle • Packages • ZIC Lubricants • Innovative Biscuits • Metro Cash & Carry • MENU Frozen Foods (Seasons Foods)

Distribution and supply chain restructuring details available on request.

WATCH INDUS PENCIL TESTIMONIALS ABOVE ↑

Tag Ten • SO Kamal • Borjan • Servis • Bata • Starlet Shoes • Footlib

WATCH TAG TEN CEO TESTIMONIAL ABOVE ↑

Kmbelle (Korea) • Care Cosmetics

E-commerce and digital marketing rollout details available on request.

Bugatti Apparel & Footwear — National Launch Campaign (Telenor Fashion Pakistan Week, 2015, as Group Head Brand Marketing at Rafum Group)

Launch execution is shown in the runway photo above.

Mobilink (Jazz) • Transworld • Five River Technologies • Suzhou Royel (Solar After-Sales)

🔒 Some project details are covered under NDA — get in touch to request access.

WATCH SOLAR SERVICE INFRASTRUCTURE VIDEO ABOVE ↑

Holiday Inn (Executive Office) • Hanif Rajput Caterers • Maahi Developers • DHA Multan

WATCH MAAHI DEVELOPERS EXECUTIVE VIDEO ABOVE ↑

A multi-sector track record — proof that a structured, hands-on approach to brand and sales growth works across industries, not just one type of business.

25+

YEARS TENURE

Over two decades of hands-on, cross-border market experience — active P&L turnarounds and embedded Fractional CMO leadership across fast-moving consumer and retail sectors.

LCCI Registered Member ↗

★ ★ ★ ★ ½

4.7

C-SUITE ENDORSEMENTS

Verified recommendations from national and international B2B clients on our LinkedIn profile — real feedback from real engagements.

VIEW SERVICE PAGE ↗ MAIN PROFILE ↗

100%

P&L ACCOUNTABILITY

We skip the hands-off strategy-deck approach. As your active Fractional CMO, we take real accountability — training sales forces directly and helping transition risky credit sales into disciplined cash-flow models.

How We Can Help

How We Help You Grow.
Three Ways We Work With You.

We work directly with mid-market founders, foreign investors, and Private Equity partners across the US and UK — skipping the theory-heavy frameworks that fill most consulting decks. As your Brand Consultant and Fractional CMO, we focus on real, measurable results, documented in our Case Studies and reflected in our Track Record.

Client Engagement In Action

Indus Pencil Industries Limited: Restructuring the sales operations of a 70-year-old legacy brand. In this strategy session, we work directly with the executive board and regional sales heads to accelerate growth.

Brand Consultant: The Identity Architect

As your Brand Consultant, we work as an external strategic partner — aligning your business vision, mission, and objectives with a clear brand strategy, then taking that strategy from paper to execution, both on the ground and online.

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Brand Strategy, Architecture & Portfolios: Defining your business vision, mission, and objectives, then building or revamping brand architecture and portfolio to match.

✓

Visual Identity & Asset Delivery: Directing the creation of brand names, logos, packaging, and complete brand guidelines.

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Sourcing & Product Development: Coordinating manufacturing compliance and overseas product development trips, including supplier negotiations at the Canton Fair.

Global Sourcing Direct factory-compliance audits and product development trip coordination

Brand Equity Brand identity systems built to last in the market

Fractional CMO: The Growth Driver

Operating as your embedded Fractional CMO, we take part-time C-suite ownership of your marketing and sales pipeline — turning strategy into real, measurable sales growth. Backed by Brand Code, our in-house digital marketing and creative execution team, we take you from strategy through delivery.

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C-Suite Leadership: Working directly with your board to mentor internal marketing and sales teams, hire key talent, and replace underperforming agencies.

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Lead Generation Systems: Building digital acquisition systems and marketing infrastructure that your brand owns outright, not tied to an agency.

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GTM Execution & Reporting: Restructuring regional sales networks, planning marketing budgets, and tracking progress with monthly KPI reporting.

Proprietary Lead generation pipelines owned entirely by your brand

Regional Scale Active sales forces optimized across major national territories

Business Advisor: The Strategic Navigator

We act as a neutral outside voice for growing businesses — helping resolve boardroom disagreements, improve cash flow, and protect your working capital.

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Stakeholder Mediation: Helping resolve disagreements between founders, boards, and next-generation successors.

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Working Capital Optimization: Moving your business from risky, credit-based sales to a disciplined cash sales model.

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Agency & Vendor Audits: Reviewing external agency deliverables against what was actually promised, so you can confidently part ways with underperforming partners.

Capital Guard A structured approach to moving from credit to cash sales

Zero Bias Independent agency audits and neutral mediation when boards disagree

The Core Team

Meet The Core Team.
Proven Track Records.

Direct access to senior expertise, every time.

Sabih Toor

Principal Consultant & Founder

Works across business strategy, brand strategy, and marketing execution — not just one layer. 25+ years, 35+ brands, real client case studies on camera.

Mazhar Khan

General Manager, Client Growth

30+ years in Sales & Business Development. National sales management, distribution network development, trade marketing & brand activation, sales force recruitment & training, and distributor relationship management.

Imtiaz Mehmood

General Manager, Digital Growth

13+ years in digital growth: SEO, performance marketing, lead generation, and conversion optimization. Google-certified in Digital Marketing & E-commerce, Analytics, and Ads.

How We Work

Why This Works Differently.
Strategy Meets Execution.

Sabih Toor meeting with the general manager and sales director of Jinan Bee Writing Instrument Co. Ltd in Jinan, China, to discuss product development and manufacturing capacity.

International Sourcing & Product Development

Jinan Bee Writing Instrument Co., Ltd — Jinan, China: Meeting directly after Canton Fair to discuss new product development, market demand, and manufacturing capacity — the kind of on-the-ground work that happens long before a product reaches shelves.

Our Approach

Most brands facing stagnant growth misdiagnose the problem — hiring an agency to refresh the packaging while the real issue is a broken distribution model or an unsupported sales team. As your Brand Consultant, we know a strong visual identity doesn't help if your sales force lacks direction, or if outstanding credit is quietly draining your cash flow — problems we solve directly, documented in our Case Studies.

Most consultants hand you a strategy deck and move on. They've never worked on your commercial floor, traveled internationally for product development, or managed a real corporate turnaround under pressure.

We step onto your floor as your Fractional CMO and take direct accountability. We restructure sales forces, help transition risky credit sales into disciplined cash models, and build systems that keep working long after we're gone — matching the results shown in our Track Record.

↓ GET IN TOUCH

Common Questions

Questions You Might Have.
Answered Directly.

Sabih Toor is a Brand Consultant and Fractional CMO based in Lahore, Pakistan, working alongside Brand Code, our digital marketing and creative execution team. Over 25+ years, we've scaled 35+ brands across FMCG, footwear, real estate, and personal care — including international clients in China and South Korea. We focus on brand strategy, sales operations restructuring, and go-to-market execution, taking direct P&L accountability rather than handing over a strategy deck and walking away. Our work is documented in 6 verified on-camera case studies with named clients.

A Fractional CMO is an experienced marketing and sales leader who works with your business part-time, at the C-suite level, without the cost of a full-time hire. Sabih Toor works as a Fractional CMO for founders and boards across Pakistan, the US, and UK — taking direct responsibility for sales execution, marketing infrastructure, and go-to-market results, not just providing advice.

A Fractional CMO gives you senior-level marketing and sales leadership without the cost or ramp-up time of a full-time hire. It fits businesses at a stage where marketing needs fluctuate — where a full-time CMO isn't yet justified, but ad-hoc marketing isn't enough either. Unlike a traditional agency or consultant who hands over a strategy deck and moves on, a Fractional CMO stays embedded enough to actually execute — training sales teams, fixing distribution, and building systems that keep working.

A Brand Consultant focuses on strategy, identity, and positioning — the "what" and "why" of a brand. A Fractional CMO takes that further into ongoing execution — the "how," on a continuing basis. Sabih Toor works in both roles depending on what a business needs: a defined project for brand strategy, or an ongoing embedded role as Fractional CMO.

Yes. Sabih Toor works with founders, boards, and Private Equity partners in Pakistan, the US, and UK, including cross-border market entry work — for example, guiding Suzhou Royel Technology's entry into the Pakistan market. Consultations are conducted online via Google Meet regardless of location.

Sabih Toor has worked across FMCG and packaged goods, footwear and apparel, personal care and cosmetics, corporate telecom and tech infrastructure, and premium hospitality and real estate — with 35+ brands scaled over 25+ years, including Nestlé, Indus Pencil, Tag Ten, and Mobilink (Jazz).

Engagements start with a short introductory call, hosted online via Google Meet, to understand what's actually broken in your business — distribution, sales execution, or brand strategy — before discussing scope. Detailed financial and P&L discussion happens in a follow-up call, under an NDA if needed. You can book a call directly from this site.

Cost depends on the scope of the engagement — whether it's a defined brand strategy project or an ongoing Fractional CMO role, and the size and complexity of the business involved. The best way to get an accurate figure is a short introductory call.

Get In Touch

Let's Talk.
See If It's A Fit.

We work selectively, with a small number of engagements at a time, so we can stay fully accountable to results. If you're an executive board member, founder, or next-generation successor facing a real growth ceiling, reach out below — no forms, no waiting.

BOOK A CALL →

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🛡️ How this works: Consultations are hosted online via Google Meet. We keep detailed financial and P&L discussion for a follow-up call, under an NDA if needed.

Real Growth. Real Results, On Camera.